Buck-a-Beer returns to Ontario after 10 years
Effective August 27, Ontario's government will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 percent.
To encourage brewers to lower their prices, the Premier formally launched the Buck-a-Beer Challenge.
Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.
The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.
In 2008 the previous government decided to ban Buck-a-Beer by etting a higher minimum price and today the retail price floor sits at $1.25. ■