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Buck-a-Beer returns to Ontario after 10 years

Staff Writer |
Beer fans across Ontario can officially start counting down the days until the return of Buck-a-Beer, the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

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Effective August 27, Ontario's government will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 percent.

To encourage brewers to lower their prices, the Premier formally launched the Buck-a-Beer Challenge.

Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.

In 2008 the previous government decided to ban Buck-a-Beer by etting a higher minimum price and today the retail price floor sits at $1.25.


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