POST Online Media Lite Edition


Buck-a-Beer returns to Ontario after 10 years

Staff Writer |
Beer fans across Ontario can officially start counting down the days until the return of Buck-a-Beer, the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

Article continues below

Effective August 27, Ontario's government will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 percent.

To encourage brewers to lower their prices, the Premier formally launched the Buck-a-Beer Challenge.

Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.

In 2008 the previous government decided to ban Buck-a-Beer by etting a higher minimum price and today the retail price floor sits at $1.25.

What to read next

Easier access to alcohol: Cider now in grocery stores in Ontario
Dollar in beer, $1.12 in Canadian economy
Canada's beer taxes 5 times higher than U.S. beer