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Canadian millennials value workplace culture

Staff writer |
Canadian millennials place a greater value on the workplace culture of a prospective employer than do young people in other countries, according to a new study.

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The 2014 Universum Student Survey of about 33,000 students in 108 postsecondary schools across the country sought their opinions on job preferences in categories such as pay and advancement, and reputation and image.

The results show that Canadian students place a higher importance on the people and culture category than their foreign counterparts, according to researchers. The research aims to rank employers on their appeal to future candidates, showing companies how they stack up compared with other firms competing for top talent.

Google retained the position of most attractive employer among Canadian students studying business and engineering for the second year, according to Universum, which surveyed students in 40 countries over all.

For business students, Google is followed closely by accounting giant Ernst & Young, and the Government of Canada. Part of the reason the Government of Canada ranks so high on the list is because of the sheer number and range of employment opportunities, since it encompasses work environments from Revenue Canada to the RCMP to the Canadian Forces..

Some international financial companies such as Barclays PLC and JPMorgan Chase & Co. are also among the highly-desired companies to work for, so the workplace security is not the only reason, money play a role too. Meanwhile, the ranking of almost all of the safer, consumer-facing Canadian banks and insurers fell in this year’s ranking.

Millennials have a reputation for bouncing from job to job, but the research shows that’s not the intention of today’s students. The expectation in terms of how long students anticipate staying in their first career, with their first employer, has changed from an average of two years to five years.


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