Chicken beats other meats in Australia
Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) has released the Outlook Report for chicken meat to 2018-2019, according to the Australian Chicken Meat Federation, which indicates chicken meat production is set to continue to grow and maintain its number one position as the most consumed meat in the country.
The article notes that the industry has grown at a steady four percent a year over the past decade and now makes up one-quarter of meat production, compared to 18 percent 10 years ago. Within the next five years, the industry is forecast to increase its share of total meat production to 28 percent.
The report singles out the competitive pricing of chicken meat as the main factor, noting that over the past five years to 2012-2013, chicken was on average 21 percent cheaper than pork, 22 percent cheaper than beef and 45 per cent cheaper than lamb.
ABARES is of the view that this price advantage will persist in the medium term and notes that the price differential reflects "strong productivity growth achieved in the Australian chicken meat industry over successive decades". ■