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China determined to improve quality of consumer goods

Staff Writer |
China plans to lift the quality and standards for consumer goods through more market-oriented efforts and adopting a wider range of global standards within the coming five years.

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A new guideline on improving consumer goods' standards and quality (2016-2020), initiated by the General Administration of Quality Supervision, Inspection and Quarantine, was approved during the State Council's executive meeting, chaired by Premier Li Keqiang.

The new guideline is in line with the country's ongoing economic transition from an investment-driven economy to a more consumption-driven one. Final consumption already contributed 73.4 percent to China's gross domestic product (GDP) growth in the first half of 2016.

"Government departments should better enhance coordination, while enterprises need to have stronger emphasis on quality, branding, R&D and marketing. They also need to fully set up awareness of branding," Li said. "It is important that the quality of consumer goods made in China can withstand the test of the market."

Further steps will be taken to upgrade the standards for consumer goods, improve quality and enterprise competence, and develop more domestic brands with global appeal.

According to the new guideline, by 2020, more than 95 percent of consumer goods in major sectors will meet international standards.

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