Cognac exports set new record with 205.9 million bottles shipped
The previous record of bottles shipped (200 million) has been surpassed, with 205.9 million bottles shipped between August 2017 and July 2018.
With 3.2 billion euros ($300 billion) in revenue, Cognac contributes significantly to France's trade surplus in the wines and spirits sector, accounting for nearly a quarter of the total value of French wine and spirits exports and placing Cognac at the top of the major appellations.
Cognac consolidated its position in the NAFTA zone with 89.8 million bottles shipped. This translates to an increase of 9.4% in volume and 0.2% in value, in the 9th consecutive year of growth.
The United States remains the leading market, with 86.5 million bottles shipped during the period.
"The brown spirits category is growing in the U.S. market. The historical presence of cognac and the constant investment by the Cognac houses in this market have reinforced the performance of cognac in the U.S.," explains Patrick Raguenaud, President of the Bureau National Interprofessionnel du Cognac (BNIC).
The East Asian market continues to grow, with 60.9 million bottles shipped (and increase of 13.5% in volume and 12.4% in value).
China is driving growth in this zone, with nearly 26.2 million bottles shipped. For Patrick Raguenaud, "these good results confirm China's continued appetite for Cognac, even with transitions currently taking place in that market."
Shipments to continental Europe remain stable with a slight loss of 2.0% in volume but a rise of 3% in value, for a total shipment of more than 41.3 million bottles.
These results are due to a small decrease in exports to western and northern Europe and growth in Russia and Latvia.
"Particularly in the United Kingdom, our largest European market, shipments remain stable, despite the uncertainties of Brexit," says Patrick Raguenaud.
Representing 50% of total volume, the V.S., V.S.O.P. and older categories—including Napoléon, X.O. and Hors d'Age—continue to play a prominent role in Cognac's strong performance.
The success of V.S. (minimum 2 years aging) cognac continues to be driven by the North American market--which accounts for half of all cognac shipments—growing in volume by 6% and in value by 4.1%.
Representing a little less than 40% of the production, V.S.O.P. (minimum 4 years aging) shipments increased by 10% in volume and 2.1% in value. Napoléon (minimum 6 years aging), X.O. and Hors d'Age (minimum 10 years aging, respectively) are also experiencing significant growth with a rise of 12.4% in volume and 10.3% in value, thanks to strong results in East Asia.
According to the Fédération des Exportateurs de Vins et Spiritueux de France (Federation of Exporters of Wines and Spirits of France) and the Fédération Française des Spiritueux (French Federation of Spirits), 2017 saw French spirits exports reach new records and break the € 4 billion mark, for a total of 437 million liters (an increase of 2.4%).
Cognac, accounting for 70% of the value of spirits exports, gave a strong boost to the overall value. In addition, Cognac now represents nearly a quarter of the total value of all French wine and spirits exports. ■