Costa Rica is fastest growing country brand in Americas
The good perception of the country brand, essential Costa Rica, positions it over competitors in the region, such as: Colombia, Mexico, Dominican Republic and Panama.
In the last three years COSTA RICA has collaborated in the identification of investment and trade sectors, and continues to strengthen its legacy as a natural destination.
Likewise, the value of the Costa Rica brand moved up twelve positions in tourism and five in commerce and investment, in the world's Country Brand Ranking 2017-2018, being the ninth in the continent and making it the brand with the greatest growth throughout America.
These findings come from a recent study by Bloom Consulting and Place Matters, both international consulting firms, expert in the evaluation of country positioning in foreign markets.
The consultants used information from nearly 63 million online searches over the past three years in 11 different languages with 86,500 keywords. The data were accessed using the Bloom Consulting tool called Digital Demand.
The experts also conducted around 900 interviews with journalists, press agencies, tourism professionals, international recruiters, international organizations, leaders of commercial channels, representatives of multinational companies in their headquarters.
As well as investors and travelers from the United States, England, Spain, Canada, France, Switzerland, Holland, Germany and Panama in key sectors such as fresh and packaged foods, life sciences, universities, insurance, pharmaceuticals, and personal care.
According to the analyzed mega data of the web searches, Costa Rica continues to enjoy a prominent position as a natural destination, however, it is gaining visibility as a partner to do business in the Americas.
In the period between April 2016 and March 2017, the country was searched almost 7 million times by travelers in search of a tourist destination, placing it as the third most interesting destination in America.
For its part, about 350,000 people analyzed Costa Rica as a possible destination to buy products or invest.
This figure positions the country as No.10 in all America, including competing states from the United States.
Proactive searches for the three sectors registered positive growth rates: 23% for tourism, 19% for investment and 15% for Costa Rican export products. ■