Cyber Monday to be largest online shopping day in history
Adobe Digital Insights or ADI, stated that online sales on Cyber Monday on November 28 is expected to reach $3.36 billion, a 9.4 percent growth from last year.
Meanwhile, ComScore predicts that online spending on Cyber Monday, which comes after Black Friday, would rise to $3.5 billion from $3.12 billion last year.
According to ADI, the upcoming holiday season will be the biggest online shopping period yet, expecting 11 percent growth from last year and $91.6 billion in total holiday online sales.
ComScore's preliminary holiday shopping forecast is for sales to rise as much as 19 percent to $81 billion.
Meanwhile, the National Retail Federation is projecting a growth of 3.6 percent in holiday sales for the November and December period to $655.8 billion. ■