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Cyber Monday to be largest online shopping day in history

Staff Writer |
Cyber Monday this year is expected to be the largest online shopping day in history with robust sales, according to research firms.

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Adobe Digital Insights or ADI, stated that online sales on Cyber Monday on November 28 is expected to reach $3.36 billion, a 9.4 percent growth from last year.

Meanwhile, ComScore predicts that online spending on Cyber Monday, which comes after Black Friday, would rise to $3.5 billion from $3.12 billion last year.

According to ADI, the upcoming holiday season will be the biggest online shopping period yet, expecting 11 percent growth from last year and $91.6 billion in total holiday online sales.

ComScore's preliminary holiday shopping forecast is for sales to rise as much as 19 percent to $81 billion.

Meanwhile, the National Retail Federation is projecting a growth of 3.6 percent in holiday sales for the November and December period to $655.8 billion.


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