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EMEA PC shipments declined 10% in first quarter

Staff writer |
PC shipments in Europe, the Middle East and Africa (EMEA) totaled 19.5 million units in Q1 2016, a 10% decline from Q1 2015, according to Gartner.

"While the decline in the EMEA PC market is similar to the 9.6 percent decline seen worldwide, there are some differences in the region," said Isabelle Durand, principal analyst at Gartner.

"In EMEA we saw many distinct factors cause clear splits between the consumer and professional PC markets, but also regionally between Western Europe and the rest of EMEA. Some PC vendors struggled to manage inventory and profitability in these diverse and rapidly shifting conditions."

In the first quarter of 2016, HP performed better in EMEA than it did worldwide. It increased its market share lead despite a shipment decline of 2.5 percent, while Lenovo lost market share.

Asus, ranked third, was the only vendor in the top five EMEA ranking to increase its shipments, growing 3.9 percent in the first quarter of 2016.

Although mainstream professional PCs suffered low demand in the first quarter of 2016, there was continued growth in demand for thin and light notebooks with detachable keyboards — in both the business and consumer segments.

The gaming notebook segment also witnessed growth in developed European markets. While these two segments grew in the first quarter of 2016, it was not enough to offset the steep decline in the professional PC segment.

In France, consumer spending was more focused on high-definition television upgrades and media center peripherals for televisions than on PCs.

A combination of extended Christmas and New Year holidays, and significant economic challenges in Russia and Ukraine negatively impacted PC demand in Eastern Europe and Eurasia.

The recent drop in oil prices impacted the exchange rate of the ruble to the U.S. dollar even more than other currencies, as well as affecting economic and political stability in the Middle East.

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