Export sales of American sweet potatoes skyrocketed
"There's no doubt that global demand for US sweet potatoes is on the rise. And thanks to our efforts at introducing American sweet potatoes to health-conscious consumers around the world, we believe we're on the cusp of seeing unprecedented exports over the coming years," said ASPMI president Johnny Barnes.
Research shows that awareness of US sweet potatoes in Europe is low, but rising. Exports to Europe are up 17 percent so far this year.
ASPMI leverages USDA Foreign Agricultural Service (FAS)-administered programmes to promote sweet potato exports. These cost-share programmes, such as the Emerging Markets Program (EMP) and Market Access Program (MAP), allow the association to reach emerging markets that were untapped until recently.
"Most sweet potato operations are small to medium family-owned farms. EMP and MAP funds give them the assistance needed to access new export markets." ■