Florida set another tourism record in with 112.8 million visitors
This is the sixth consecutive record year for visitation to Florida, exceeding the previous high of 106.6 million in 2015 by 5.9 percent.
Tourism jobs also hit a record high in 2016 of 1.4 million jobs, exceeding the previous record in 2015.
In 2015, every 85 tourists supported one job. Today, VISIT FLORIDA data shows that every 76 tourists support one job – proof that tourism continues to be a major and growing influence on job creation in Florida and that we must continue to invest in this vital part of our growing economy.
VISIT FLORIDA estimates that a record 98.0 million domestic visitors traveled to Florida in 2016, reflecting a 7.3 percent increase over 2015.
Estimates also show that 11.1 million overseas visitors and 3.7 million Canadians came to the Sunshine State last year.
Total enplanements at 18 Florida airports during 2016 increased 4.3 percent over the previous year, with a record 83.7 million enplaned passengers.
For 2016, the average daily room rate (ADR) rose 2.0 percent and the number of rooms sold grew by 1.1 percent compared to 2015. ■