Florida smashes all-time record quarter for tourism with 28.4 million visitors
million domestic visitors traveled to Florida in quarter one of 2015.
The average number of direct travel-related jobs in quarter one of 2015 was also a record high, with 1,186,900 Floridians employed in the tourism industry – up 4.8 percent from the same period in 2014.
Visit Florida estimates that 2.9 million overseas visitors and 1.7 million Canadians came to Florida in quarter one of 2015, both of which are record highs and represent 7.1 percent and 1.2 percent increases over quarter one of 2014 respectively.
Estimates also show that 23.8 million domestic visitors traveled to Florida in quarter one of 2015, reflecting a 6.5 percent increase over the same period last year.
Tourism and recreation taxable sales for Florida increased year-over-year for January and February 2015 (last reported month), representing a 10.0 percent increase over the same period in 2014.
For quarter one of 2015, the average daily room rate (ADR) rose 7.6 percent, the occupancy rate for Florida hotels increased 3.7 percent and the demand in rooms sold grew 5.1 percent compared to quarter one of 2014. ■