Food trucks generate $650 million every year
Despite food trucks' popularity and a projected market share jump to 3 or 4 percent in the next five years (according to Intuit), a recent survey from the Saint Leo University Polling Institute, indicated that nearly half of respondents both nationally and statewide have never purchased food from such trucks.
Of the 1,022 adult respondents in the nationwide poll, 48 percent said they had never had a meal food from a food truck. Another 24 percent only frequent a food truck once or twice a year while 13 percent purchase food there once or twice a month.
Only 11% buy lunch or dinner at a food truck from one- to three times or more a week. In the institute's statewide poll of 535 adults, a similar number – 45 percent, had never eaten food from a food truck. ■