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Fruit juice boost for UK

Staff writer |
Exports of UK fruit and vegetable juices have increased by almost 40% since 2010 worth a record 65 million pounds last year.

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Apple and orange juice are among UK's biggest international sellers with 35 million pounds in sales. Our juices are now shipped to 96 countries including fruit havens Spain, Italy, Brazil and America.

The demand for our fruit and vegetable drinks has soared by almost 40% since 2010 making the UK the fourth biggest juice exporter in the EU.

This adds to our growing food and farming sector, which is now worth a staggering 103 billion pounds to the UK economy and employs 1 in 8 people. Overall UK's food and drinks exports now stand at 18.9 billion pounds, their highest ever.

Environment Secretary Elizabeth Truss said: "It's testament to the can-do attitude of our UK juicers that they're selling orange juice to the likes of America and Spain, countries famed for their orange production – though given we're already selling ice to Sweden and cheese to France it shouldn't come as a great surprise.

"This dramatic rise in demand for UK juiced fruit and veg is fantastic news for our growing economy with 96 countries worldwide now enjoying our juices there's potential for industry to drive sales even further."

Fruit juice and cordial company Belvoir Fruit Farms has seen sales soar with exports rising 60 per cent between 2013 and 2014 to 2.6 million pounds.

Its drinks are found in a growing number of countries across Europe, Scandinavia, America, Canada, the Middle East and South East Asia.

Its USA market more than doubled in the last year and it has now secured new business in Austria, Slovakia, France and South Korea.

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