POST Online Media Lite Edition


FTC stops online 'Yellow Pages' scam

Staff writer |
At the Federal Trade Commission's request, a federal judge has temporarily halted, and frozen the assets of, a Montreal operation that bilked more than $14 million from small businesses and churches in the United States for unwanted listings in online business directories.

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The FTC seeks to permanently stop the illegal practices and make the defendants return victims' money – the scheme has generated more than 13,000 complaints from consumers.

According to court papers filed by the FTC, the defendants operated from Montreal, using corporate shells and mail drops in the U.S. to hide their actual location. Typically, they made phone calls pretending they were verifying contact information to update or confirm existing directory listings.

In some cases, the defendants said they were calling in response to a cancellation request, and asked to verify the organization's contact information to confirm the cancellation. In fact, the defendants had no prior relationship with the consumers.

The bills sent by the defendants averaged $499.99 or more and had a "walking fingers" image often associated with a local yellow pages directory. Some consumers paid, thinking someone in their organization had ordered these listings.

Other consumers paid after the defendants used partially recorded phone conversations with consumers who had verified their contact information to convince them that they had a binding oral contract with the defendants, according to the FTC's complaint.

Consumers who ignored the bills or refused to pay received collection calls and dunning notices, often with added interest charges, late fees, and legal fees, as well as threats of collection agency referral, credit rating damage, and legal action, the FTC alleged.

To make consumers believe third-party debt collectors were involved, the defendants created two debt collection companies, CC Recovery and M&A Recovery, which also made threats. The defendants' threats convinced many consumers to pay the bills, the FTC alleged.

The FTC's complaint alleges that the defendants violated the FTC Act by misrepresenting that they had a preexisting business relationship with consumers, that consumers had agreed to buy directory listings, and that consumers owed them money.

The defendants are Mohamad Khaled Kaddoura, Derek Cessford, and Aaron Kirby, and 15 companies they ran: Modern Technology, also doing business as Online Local Yellow Pages; Strategic Advertisement, also d/b/a Local Business Yellow Pages; Dynamic Ad Corp., also d/b/a Yellow National Directory and Yellowpages Local Directory; Wisetak, also d/b/a Online Public Yellow Pages and US Public Yellow Pages; and Wisetak, also d/b/a Online Public Yellow Pages and US Public Yellow Pages.

The involved companies are also Internet Solutions LLC, also d/b/a Public Yellow Pages; Yellow Pages Express, also d/b/a Yellow Pages Express; Yellow Pages Online, also d/b/a Yellow Pages Online; CessTech, also d/b/a Yellow US Pages; SEO Online, also d/b/a Yellow Local Directory; SEO Online LLC; SEOOnline, also d/b/a Public Yellow Pages; SEM Pundits, also d/b/a Yellow Pages Online; CC Recovery Corporation, also d/b/a CC Recovery; and M&A Recovery, also d/b/a MA Recovery.

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