Highest supermarket sales growth in UK in five years
Supermarket sales growth accelerated to 5.0% – the strongest increase since March 2012 and a stark contrast to the 0.2% decline seen this time last year, despite the political and economic uncertainty of recent weeks.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments, “The market’s robust performance this period is partly down to particularly weak sales growth last year and a continuing increase in like-for-like grocery inflation, which is now running at 3.2%.
“t this rate, that’s an extra £133 on the average household’s annual shopping bill, or the equivalent of seven additional shopping trips a year.
“Butter and fish fans will be feeling price increases most keenly; butter is almost 20% more expensive than last year while farmed salmon supply issues have been among the factors contributing to a 14% price rise across fresh and tinned fish.
“However, it’s not only inflation which is bolstering market growth. Recent spates of hot weather have given an early boost to traditional summer categories including ice cream and cider, with respective increases of 12% and 16% adding £58 million in sales, and that’s not including the most recent heatwave.” ■