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Hotels Norfolk and Virginia Beach best performers, New Orleans sinks

Staff Writer |
The U.S. hotel industry recorded mostly positive results in the three key performance metrics during the week of December 25-31, 2016, according to data from STR.

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In year-over-year comparisons, the industry’s occupancy was nearly flat (-0.2% to 54.5%). However, average daily rate (ADR) rose 2.2% to $132.79, and revenue per available room (RevPAR) increased 2.0% to $72.38.

Among the Top 25 Markets, Norfolk/Virginia Beach, Virginia, saw the only double-digit increase in occupancy (+15.2% to 48.8%) and the largest increase in RevPAR (+20.5% to $43.99). ADR in the market was up 4.6% to $90.11.

Three additional markets experienced a double-digit lift in RevPAR for the week: Washington, D.C.-Maryland- Virginia (+15.8% to $52.67), Minneapolis/St. Paul, Minnesota-Wisconsin (+13.2% to $45.96); and Phoenix, Arizona (+11.1% to $71.32).

Minneapolis/St. Paul was the only Top 25 Market to report a double-digit increase in ADR (+10.6% to $100.73).

New Orleans, Louisiana, reported the steepest declines in ADR (-17.7% to $145.21) and RevPAR (-27.9% to $92.83).

Three others markets saw a double-digit drop in RevPAR: Dallas, Texas (-15.8% to $41.25); Houston, Texas (-15.4% to $33.69); and Miami/Hialeah, Florida (-15.1% to $262.55).

Miami was the only other market to report a double-digit decrease in ADR (-10.3% to $313.06).

Four markets saw a double-digit decline in occupancy: St. Louis, Missouri-Illinois (-13.7 to 47.0%); Dallas (-13.2% to 48.7%); New Orleans (-12.5% to 63.9%); and Houston (-10.3% to 41.6%).

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