International wellness tourism growing much faster than domestic
This is more than twice as fast as overall tourism (6.9%) - while also projecting that this “unstoppable” travel category would grow another 37.5%, to $808 billion, by year 2020.
The GWI released new data, revealing that international wellness tourism revenues have been growing at a significantly faster clip (20% from 2013-2015) than domestic wellness travel (11%).
And that secondary wellness tourism (wellness services sought during travel, but where wellness is not the main purpose of the trip) is growing slightly faster than primary wellness tourism (where the main purpose of the trip is wellness).
The top twenty national wellness travel markets (inbound and domestic combined) were also released, and the U.S. remains the global powerhouse, with $202 billion in revenues, or more than three times more than #2 market, Germany.
But China showed the biggest growth: jumping from the 9th largest market in 2013, to 4th in 2015, with revenues growing more than 300%, from $12.3 billion to $29.5 billion. ■