Internet to hit 3 billion users in 2015
This year, the internet will reach more than two in five people in the world for the first time as online audience hits 2.89 billion users globally. By 2018, eMarketer estimates, nearly half the world's population, or 3.6 billion people, will access the internet at least once each month.
"Inexpensive mobile phones and mobile broadband connections are driving internet access and usage in countries where fixed internet has been out of reach for consumers, whether that's due to lack of infrastructure or affordability," said Monica Peart, senior forecasting analyst at eMarketer.
"While highly developed markets are nearly saturated in terms of internet users, there's significant room for growth in emerging ones; for example, India and Indonesia will both see double-digit growth in each year between now and 2018."
Our latest internet user forecast added 19 new countries, bringing our total to 41—including our first breakouts for individual countries in Middle East & Africa. In addition, we significantly expanded our coverage of countries in Southeast Asia, Central & Eastern Europe and Latin America. ■