Investors put cybersecurity on top of business threat list
In the PwC Global Investor Survey 2018 the views of investors and analysts are compared with those of business leaders.
41% of investors and analysts are now extremely concerned about cyber threats, seeing it as the largest threat to business, rising to first from fifth place in 2017.
A similar amount (40%) of business leaders see it as a top three threat, but business leaders rank over-regulation and terrorism higher in the global study.
To improve trust with consumers, investors believe businesses should prioritise investment in cyber security protection (64% investors; 47% CEOs).
Investors rank geopolitical uncertainty (39% extremely concerned), speed of technological change (37%), populism (33%) and protectionism (32%) in the top five threats to growth.
Overall, PwC finds that both investors and CEOs are more confident about the global growth outlook than they were last year. 54% of investors (+9%) believe global economic growth will improve and 57% of CEOs (+19%).
Closer to home, in both the short and long term, PwC finds that investors are more pessimistic about their investments’ revenue growth outlook than business leaders are in their own prospects.
Less than a quarter (23% (2017: 23%)) are very confident about 12 month growth, compared with 42% of CEOs. Over the next three years, only one in five (20%) of investors are very confident about revenue growth, compared with 45% of business leaders.
Underlining their concerns about the outlook for growth, investors report higher expected levels of disruption from technology (85% vs 64%), customer behaviour (81% vs 68%) and distribution channels (76% vs 60%) than business leaders do.
Over a quarter of investors (26%) believe artificial intelligence will have a larger impact on planned headcount reduction than last year (up 13%). ■