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Marginal fall in West European technical consumer goods in Q3

Staff Writer |
In the third quarter of 2016, the Western European Technical Consumer Goods (TCG) market contracted by 2.4 percent, compared to the same quarter in 2015.

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The market was heavily affected by the GBP/Euro exchange rate. There were sales value increases in the major domestic appliances (MDA), small domestic appliances (SDA) and telecommunications (TC) sectors.

All other sectors declined in value. The TCG market in Western Europe in Q3 2016 generated revenue of €49.7 billion.

The Consumer Electronics (CE) sector decreased in sales value by 7.4 percent in Q3 2016, compared to 2015’s Q3, reaching revenue of €5.9 billion.

Following a successful period for sales of TVs, driven by the UEFA Euro 2016 Championship, there were no external factors to stimulate sales in Q3 2016.

Connectivity continued to be the focus of consumers with increased sales of products, including connected TVs, connected hi-fi, connected mini speakers, even action cameras and drones.

This connectivity, together with upgraded picture quality for TVs is expected to drive the CE sector in the near future.

In Q3 2016, the Photography (PH) sector was worth €1.2 billion – down by 12.3 percent, compared to the same period in 2015. None of the Western European PH sectors grew.

The high-value cameras and changeable lenses segments performed relatively well, but could not compensate for the decline in the entry- and middle-range segments.

The Major Domestic Appliances (MDA) sector was flat in Q3 2016 – up by just 0.1 percent (in value terms), compared to 2015’s third quarter. This was due to the depreciation of the British pound following the Brexit vote.


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