Mobile messaging to reach 1.4 billion worldwide in 2015
Worldwide, that means 75% of smartphone users will use an over-the-top (OTT) mobile messaging app at least once a month in 2015.
The growth in popularity of messaging apps is projected to continue, and eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users.
The forecast will be featured in an upcoming eMarketer report, which will also feature a ranking of the top players in this app category, the most popular of which include WhatsApp, Facebook Messenger, WeChat, Line and Snapchat. ■