POST Online Media Lite Edition


Mobile messaging to reach 1.4 billion worldwide in 2015

Staff writer |
Mobile phone messaging apps will be used by more than 1.4 billion consumers in 2015, up 31.6% on the previous year according to eMarketer’s first ever worldwide forecast for these services.

Worldwide, that means 75% of smartphone users will use an over-the-top (OTT) mobile messaging app at least once a month in 2015.

The growth in popularity of messaging apps is projected to continue, and eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users.

The forecast will be featured in an upcoming eMarketer report, which will also feature a ranking of the top players in this app category, the most popular of which include WhatsApp, Facebook Messenger, WeChat, Line and Snapchat.

What to read next

Youth hooked on mobile messaging, voice calls still important
Mobile to account for more than 50% of digital ad spending in 2015
Mobile will account for 72% of US digital ad spend by 2019