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Mobile messaging to reach 1.4 billion worldwide in 2015

Staff writer |
Mobile phone messaging apps will be used by more than 1.4 billion consumers in 2015, up 31.6% on the previous year according to eMarketer’s first ever worldwide forecast for these services.




Worldwide, that means 75% of smartphone users will use an over-the-top (OTT) mobile messaging app at least once a month in 2015.

The growth in popularity of messaging apps is projected to continue, and eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users.

The forecast will be featured in an upcoming eMarketer report, which will also feature a ranking of the top players in this app category, the most popular of which include WhatsApp, Facebook Messenger, WeChat, Line and Snapchat.


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