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Modest recovery seen for Spanish supermarkets in 2015

Staff writer |
Spanish supermarkets are expected to see a modest recovery in sales volumes this year, as shoppers respond to improving economic prospects, market researcher Kantar Worldpanel said.

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The outlook is brighter after one of the worst years for Spanish supermarkets in 2014, when a shrinking population and falling prices meant sector sales fell 2.9 percent, hitting listed operators such as Dia and Carrefour.

"After years in which the only issue was prices and special offers, now the general trend is to reduce the number of visits to the supermarket and spend more," Cesar Valencoso, Kantar's Consumer Insights Director, told reporters.

Supermarkets will now concentrate on winning market share in fresh produce and increasing wallet share by adding new products, he predicted.

The Spanish economy is expected to expand by at least two percent this year after a six-year crisis in which high unemployment and towering private debt levels have hampered spending.

Job creation, low oil prices and tax cuts should now benefit the consumer and some of that improvement was already showing in December retail sales data.

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