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New-vehicle prices increased by $985 in U.S.

Staff Writer |
The analysts at Kelley Blue Book reported the estimated average transaction price for light vehicles in the United States was $35,359 in July 2018.

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New-vehicle prices increased by $985 (up 2.9 percent) from July 2017, while decreasing (down 0.4 percent) from last month.

Volkswagen Group is up 5 percent in July 2018, primarily on the strength of the Volkswagen brand.

Volkswagen increased 5 percent on their SUVs, the Atlas and Tiguan, which have brought the brand's sales mix of utility vehicles from 15 percent to nearly 40 percent.

The redesigned Jetta also performed well, rising 6 percent. Audi was flat for the month, though the Q5 did show strong improvement with a 4 percent increase.

Another great performer, Ford Motor Company's average transaction prices grew an impressive 4 percent in July 2018. Lincoln's average transaction prices increased 10 percent, thanks to the meteoric rise of the new Navigator (up 33 percent).

Ford also reported a big month, rising 4 percent, as the refreshed F-150 climbed 5 percent. The new Expedition also was strong, up 14 percent, pushing it near the top of the full-size SUV segment.

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