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Ofcom launches business broadband code in UK

Staff writer |
UK businesses were being promised more accurate information on broadband speeds, with Ofcom revealing details of a new code of practice.

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The code will allow companies to walk away from contracts free of charge if speeds are not as promised. The regulator said that providers have agreed to give businesses "clearer, more accurate and transparent information on broadband speeds before they sign up to a contract".

It remained a voluntary code, however, with seven specialist providers of broadband to businesses having already signed up. They were listed as BT Business, Daisy Communications, KCOM, TalkTalk Business, Virgin Media, XLN and Zen.

Ofcom said those seven providers serviced around two thirds of SMEs that had standard broadband.

The regulator said the code was borne out of a "worrying mismatch" between what broadband clients believed they were buying and the actual service being delivered.

Research by Ofcom showed not all providers were providing personalised speed estimates to businesses during the sales process - something they were required to do for residential customers. It also suggested 20% of SMEs were unsatisfied with the speeds they were getting.

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