POST Online Media Lite Edition


Online grocery delivers huge potential in UK

Staff writer |
More than four in 10 (42%) grocery shoppers in the UK could potentially be converted to online shopping.

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This is according to research being unveiled at IGD’s Online & Digital Summit this week, offering huge opportunities for growth in this fast-evolving market.

IGD is forecasting online to be the fastest-growing part of the UK grocery market over the next five years, almost doubling in value from £8.9bn in April 2015 to £17.2bn by April 2020.

In recent years there has been significant growth in the number of shoppers using the online grocery channel, with a quarter (26%) now saying they have shopped online for groceries in the last month versus a fifth (22%) in 2010.

According to IGD ShopperVista data:

42% of all grocery shoppers in the UK have indicated that they would consider converting to online shopping

26% already class themselves as regular users of online grocery, while 11% of all shoppers say it is where they do most of their shopping

33% of shoppers deem themselves lapsed online grocery shoppers. Nearly half (47%) of that group haven’t shopped online in the last year and 28% haven’t done so in the last two years

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