Pay-TV incomes skyrocket in LatAm
Incorporating official data from every Latin American country, Spain and Portugal, as well as figures from the Competitive Intelligence Unit, the report shows that the region’s pay-TV invoiced almost $7 billion during Q3 2016, driven by the strong performance of Mexico and Argentina, as well as Central America.
According to the figures, Honduras and Argentina saw their income increase by 30%, and Mexico’s pay-TV delivered a 17.7% year-on-year growth. Colombia (11.5%), Brazil (9.2%) and Chile (7.7%) also experienced a rise.
The report specifically focuses on the Central American scenario, which delivered an average 9.9% growth in the quarter.
According to the OTI, more mature markets such as Costa Rica, Panama and Honduras are generating new business opportunities thanks to the convergence of technologies and services. ■