Public display shipments grew 16%
Annual public display shipments began to improve in Q2’14 and grew 3% Q/Q in Q3 2014, which is the market’s highest quarterly growth rate over the past six quarters.
Based on the latest findings in the DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report, the average size of global public displays shipped also reached a record high of 48.9” in Q3 2014. Shipments of 65” and 70” public displays increased due to growing demand for interactive white boards (IWB) in the education markets in China and Eastern Europe.
Emerging regions maintained strong unit-growth momentum, while advanced regions fell short of single-digit growth in Q3 2014. Due in large part to the ongoing Fatih project, sponsored by the Turkish government, Eastern Europe was the leading growth market for public displays in Q3, up 204% Y/Y.
Led by increasing popularity of IWBs and the lagging effect of the World Cup in Brazil, Latin America was the next strongest region, up 35% Y/Y. The Middle East and Africa (MEA) region followed in Q3 2014, up 15% Y/Y. China’s growth slowed, after two quarters of double-digit growth.
The top five brands still dominate the public display market, with more than 50% of the total global shipment share, while the share for non-branded public displays remained steady, at approximately 40% of the market. Top five brands are Samsung, NEC, LGE, Sharp, and Panasonic. ■