Record-breaking tourism year in North Carolina
For every $1 invested by the Commerce Department's Division of Tourism in paid media advertising, North Carolina receives $191 in new visitor spending, $10.31 in new state taxes and $6.25 in new local taxes.
The Department of Cultural Resources houses 27 historic sites, seven history museums, two art museums, the nation's first state-supported Symphony orchestra, the State Archives, the State Library, the NC Arts Council and other tourism-driven sites and organizations.
Aside from state-owned resources, more than 40,000 businesses in North Carolina directly provide products and services to travelers, with travelers directly contributing more than 25 percent to their total products and services.
Visitors to North Carolina generated more than $3 billion in federal, state and local taxes in 2013. State tax receipts as a result of visitor spending passed the $1 billion mark in 2013, 4 percent higher than 2012’s $970 million. ■