Retail sales of distilled spirits in U.S. reached $72 billion
Distilled spirits support 1.4 million jobs.
“The positive performance of distilled spirits is the result of many factors including market modernization, product innovation, consumer premiumization and hospitality tax restraint,” said Distilled Spirits Council president and CEO Kraig R. Naasz.
The Council reported strong growth in every whiskey category for the second straight year, with revenues rising 8 percent.
Super premium whiskeys were particularly popular among American consumers with luxury Bourbon, Scotch, Canadian and Irish whiskeys all recording double-digit gains.
Other categories performing ahead of the distilled spirits average growth included Tequila, with another exceptional year of 9.4 percent sales growth, and Cognac, with sales growth of 16.2 percent.
The Council estimated that overall retail sales of distilled spirits in the U.S. market reached nearly $72 billion in 2015, supporting 1.4 million jobs in the hospitality industry.
Additionally, the spirits sector achieved a slight increase in market share relative to beer for the sixth straight year in 2015.
Total market share gains by spirits compared to beer since 2000 totaled 6.7 points, with each point of market share equaling approximately $680 million in supplier sales for a total of $4.6 billion.[break]
Ten markets are worth to watch in 2016 for U.S. export growth: United Kingdom, Japan, Latvia, Panama, Vietnam, South Africa, China, Dominican Republic, Brazil and Taiwan.
In 2015, the projected top six export markets for all American distilled spirits by dollar value were United Kingdom ($226.1 million USD), Canada ($194.7 million USD), Germany ($128.5 million USD), Australia ($126.1 million USD), Japan ($108.3 million USD) and France ($84.1 million USD).
The 2015 top six export markets by dollar value growth were United Kingdom (+$47.6 million USD), Latvia (+$19.8 million USD), Vietnam (+$11.3 million USD), Japan (+$8.6 million USD), Panama (+$5.3 million USD) and Dominican Republic (+4.1 million USD).
Top six export markets above $10 million USD by percentage growth were Vietnam (+225.3 percent), Latvia (+79.7 percent), Dominican Republic (+38 percent), Panama (+32.1 percent), Brazil (+29.5 percent) and United Kingdom (+26.7 percent). ■