Retailers want payment security features within mobile apps
This is a key feature for consumers, many of whom are still leery of making mobile payments.
Aci Worldwide surveyed 200 global retail and technology industry professionals. In addition to payment security, integrated loyalty options were important to respondents: 71% of cited them as a feature they would like their mobile app to deliver.
A majority said they wanted apps to have seamless ordering, making it significantly less important than security or loyalty.
Retailers are prioritizing their digital efforts this year, and while unified commerce and customer experience and engagement are top of mind, they are also focusing on payment and data security. ■