Sales of cigarettes in Japan to plummet below 100bn for first time since 1985
It would be the first time for cigarette sales to drop below 100 billion since JT was privatized in 1985, according to the forecast.
The company said it expects the decrease in sales to push its operating profit to 560 billion yen ($4.9 billion) in 2017, down 5.6 percent from the previous year.
Japan's shrinking population and spread of electronic cigarettes have also had a negative effect on cigarette sales. ■