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Small businesses in Canada still prefer human touch with customers

Staff writer |
Small businesses in Canada are still focused on traditional ways of engaging with their customers and potential customers.

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Talking on the phone or in person were the only options cited by at least half of respondents for communication on a weekly basis or more frequently, according to research from Constant Contact.

They were also the only two channels that at least eight in 10 SMBs said they used at all.

Nearly two-thirds used email marketing, but the most common frequency for email communication was monthly.

Around half of respondents used Facebook to engage customers and prospects; a plurality did so on a weekly basis.

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