POST Online Media Lite Edition


Small businesses to increase digital marketing spending

Staff writer |
Two thirds of small businesses plan to invest as much or more in digital marketing as they did last year, according to the 2013 AT&T Small Business Technology Poll.

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The poll surveyed 1,000 small businesses nationwide and it also revealed that a vast majority of small businesses will expand their online and digital presence through their company website and email blasts to customers in 2013.

In addition, more investment in mobile marketing solutions is a factor among small businesses polled, with 71 percent "somewhat" or "very likely" to increase budgets for marketing via mobile devices. And nearly one-third use "mobile-friendly" websites, those easily viewable on smartphones, as a way to engage with customers.

"U.S. small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers. With a variety of digital tools such as email, websites and social media, coupled with the ability to both deliver and access them from mobile devices, small businesses are building new connections without borders," said Cathy Martine, AT&T Executive Vice President of Small Business Solutions.

Additionally, newer businesses are more likely to use tablets, with 80% less than 2 years old using them, compared to less than seven in 10 (69%) of those two years and older; 85% of small businesses reported using smartphones for their operations, more than double the usage five years ago (42%).

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