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Smartphones continue to drive mobile video consumption

Staff writer |
Mobile video viewing is growing as a share of all digital video viewing. And the overall mobile share of online video starts continues to grow in large part due to the increase of smartphone viewing.

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Adobe Digital Index revealed that in Q3 2015, the share of smartphone digital video starts worldwide was 18.1%, an increase from the year before where the share was 13.6%. The share of digital videos viewed on a smartphone was up 33% year over year.

Mobile Share of Digital Video Views Worldwide, Sep 2013-Sep 2015 (% of total digital video views)

Tablet video viewing, on the other hand, saw a slight decrease. For example, in Q3 2015, the tablet share of digital video starts was at 12.6%. A year prior, it was at 13.5%. Overall, the share of digital videos viewed on a tablet was down 7%.

Separate research from Ooyala also found that the share of mobile phone digital views worldwide has increased, from September 2013 through September 2015. In fact, in September 2013, the share of mobile phone digital video views worldwide was at 7%. Fast-forward to September 2015 and that share was at 39%. Tablet share has remained relatively flat.


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