Social network ad revenues accelerate worldwide
Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly.
The growth in social network ad spending can largely be attributed to a rapid increase in Facebook's ad revenue. eMarketer expects Facebook to capture $16.29 billion in ad revenues worldwide, a jump of 41.8% over 2014. This year, Facebook will take 64.8% of total social network ad spending worldwide.
A portion of Facebook's explosive growth will continue to be driven by Instagram. The mobile picture-sharing app will take in $600 million worldwide this year, accounting for 5% of Facebook's worldwide mobile ad revenue this year.
In 2016, eMarketer expects Instagram to make $1.48 billion in worldwide ad revenues, growing 149% over 2015.
With this forecast, eMarketer has adjusted Twitter's worldwide growth rate down since April.
Twitter is now expected to grow ad revenues 61.8% this year, taking in $2.03 billion, or 8.1% of total social network ad spending worldwide. In April, eMarketer predicted Twitter's growth would reach 66.9% this year. ■