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Soft drinks sales hit by diabetes research

Staff writer |
The global market for soft drinks stands at around $300 billion annually, according to MarketLine. However, producers won't like the newest study that connects soft drinks and type 2 diabetes.

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The soft drink industry spans sparkling drinks, concentrates, juices, bottled water, smoothies, ready-to-drink tea and coffee, and functional drinks. A new report by market research company Canadean estimates that within two years sales of bottled water will exceed sales of soft drinks.

Most of the growth in water sales is coming from Asia where the beverage is growing in sales at twice the rate of the rest of the world. The bad news is that a new study has shown that just one soft drink a day can significantly increase chances of developing type 2 diabetes.

Researchers looked at data gathered from 350,000 people across the United Kingdom, Italy, Spain, Germany, Denmark, France, Sweden, and the Netherlands. Digging into the data researchers looked at consumption of sugar sweetened soft drinks, artificially sweetened soft drinks, juices, and nectars. They then compared 12,000 people who had developed type 2 diabetes to 16,000 comparable people who had not.

The analysis found that just one 336ml sugar sweetened soft drink daily increased chances of developing type 2 diabetes by 22 percent. When the researchers allowed for people who had a BMI that put them in the overweight range that risk dropped back just a little to 18 percent. This suggests that sugar sweetened soft drinks increase diabetes risk by factors other than just increases in body weight.

A statistically significant increase in type 2 diabetes was also found with artificially sweetened soft drinks but the link disappeared if you took weight increase out of the equation. So it is probably only the increase in weight that is the link here.

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