The rising trend of travel and tourism is expected to broaden the hospitality industry worldwide.
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The demand for toilet paper in restaurants, resorts, and hotels is growing rapidly on account of the increasing hygiene requirements.
Apart from that, the surging working-class population will further raise the usage of this product in corporate sectors and offices.
For instance, the U.S. Census Bureau’s data on Country Business Pattern revealed that the total number of establishments was 7,860,674 in 2017. It reached 7,912,405 in 2018.
These factors are set to propel the toilet paper market growth in the coming years. However, the rising popularity of bidet toilets may hamper growth by limiting demand.
Based on application, the household segment generated 60.16% in terms of the toilet paper market share in 2019.
This growth is attributable to the increasing usage of toilet paper in homes as it is considered to be an essential daily use commodity.
Besides, the surging trend of living alone, as well as the rising number of nuclear families in urban areas would aid growth of this segment.
Geographically, Asia Pacific earned USD 9.55 billion in 2019 in terms of revenue. Though the per capita toilet paper usage is relatively lower in this region, the rapid industrialization and urbanization would result in the development of improved restrooms, thereby leading to rising demand.
North America, on the other hand, is anticipated to grow significantly backed by the rising spending power of people residing in Canada and the U.S. Europe is set to show rising usage of toilet paper because of the increasing number of hospitality facilities in the region. ■
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