Tourism confirmed as New Zealand’s top export
“Tourism benefits all New Zealanders and the level of growth we are achieving is presenting huge opportunities that are ripe for the picking,” says outgoing Tourism New Zealand CEO Kevin Bowler.
“The impact of tourism spend is far ranging, benefiting retail owners, supermarkets, petrol stations, restaurants and cafes in addition to accommodation and travel spend.”
“One in 13 New Zealanders are now directly employed in the tourism industry and this will increase as visitor numbers continue to grow.”
Last year 3.4 million overseas visitors came to New Zealand and at the current rate of growth will double in seven years. ■