Tourism in Canada on the rise
The Canadian Tourism Commission (CTC)'s 2014 Annual Report: Tourism as Canada's Engine for Growth puts the spotlight on a pivotal year for the Canadian tourism industry.
CTC's overseas leisure markets led the charge, delivering a 10% year-on-year rise in visitors to Canada.
International consumers had an insatiable appetite for travel in 2014: the latest World Tourism Organization (UNWTO) report showed that there were more than 1.1 billion global travellers, up 4.7% on the previous year.
This surge is being fuelled by emerging economies and a growing global middle class, particularly in China and India, CTC markets that saw growth of 29% and 19% respectively in 2014.
Overall tourism export revenue reached $17.3 billion, maintaining Canada's tourism industry as one of the country's crucial economic drivers and No. 1 service export, with almost 627,000 jobs directly attributable to tourism. ■