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Tourism revenue in British Columbia increased 38%

Staff writer |
A new study shows a 38% increase in tourism revenue over the last decade, proving the sector is a major economic driver for the province.

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The study called “Value of Tourism in British Columbia: Trends from 2004 to 2014” is produced by BC Stats for Destination British Columbia. It highlights impressive long-range as well as recent growth within the tourism sector.

Tourism contributed $7.1 billion in GDP in 2014 to the provincial economy, for 4.5% growth over 2013. Tourism GDP grew more rapidly than that of the whole B.C. economy.

127,500 people were employed in tourism, a 2.2% increase over 2013. Tourism industry paid $4.3 billion in wages and salaries, up 4.5% over 2013. Average salaries in the tourism sector were $33,616. This is a 10% increase since 2004.

The strong growth in the tourism sector can be linked to a number of factors, including more direct flights to B.C. from key U.S. and international markets as well as Destination British Columbia’s new international marketing strategy.

There are more than 19,200 tourism-related businesses in B.C., and over 17,000 (almost 93%) of those businesses are small businesses.

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