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Tunisia tourist revenues down 6.8%

Staff writer |
Tunisia welcomed 1,027,974 foreign tourists in the first quarter, down 14.2% from the comparable period of 2014, according to the Tunisian Ministry of Tourism.

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Tourism revenues reached 570.2 million dinars ($288 million), down 6.8%.

Tourism and Handicraft minister Salma Elloumi Rekiki said that Sunday (12th) will see the launch of a campaign promoting Tunisia as a tourist destination, featuring foreign personalities renowned in their respective countries.

Tourism is one of the main sources of revenue for Tunisia, but demand has plummeted since 2011, when popular protests overthrew then-president Zine El Abdine Ben Ali, putting an end to a 20-plus-year regime.

The crisis on the Euro Zone, the main place of origin of tourists visiting Tunisia, helped worsen the situation, but the biggest blow came in March 18th of this year with the terrorist attack at the National Bardo Museum, in Tunis, that resulted in the death of 21 visitors.

The launch of the campaign occurs less than a month after the attack and the goal is trying to reduce the damage done to the country’s image.

In this period, Tunisians received the support of their neighbors in Algeria. The minister revealed that immediately after the attack, approximately 45,000 Algerians travelled to Tunisia for their vacations in a sign of solidarity to the country.

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