UAE to be priority for Brazilian fruit exports
The deal will be valid for two years, with Apex-Brasil investing R$ 4.2 million and Abrafrutas commiting R$ 1 million in promotional actions, training to businesses and overseas market positioning. Besides the United Arab Emirates, seven other countries are priorities for the project: United States, Hong Kong, Russia, Germany, United Kingdom, Spain, and France.
According to Abrafrutas chairman Luiz Roberto Barcelos, the main object of the agreement with Apex-Brasil is to increase fruit exports from Brazil, which are still meager.
Brazil is the world's third leading fruit producing country, after China and India, but only ships 2% of its production overseas.
“On average, Brazil exports $650 million worth of fruit per year and the goal is to double that amount in five years. Other countries export more than Brazil, Chile being one of them. Chile ships out in excess of $4 billion a year. Here we still have a family farming-type culture in this sector, rather than an export-oriented culture,” Barcelos told ANBA.
"The UAE have been selected because it's a hub, meaning it can distribute to the entire region, because the Middle East has high purchasing power and are habitual fruit buyers. Besides, the logistics are good and we can get shipping transit times lower than 30 days, from 20 to 30 days,” he asserts.
According to Abrafrutas data, melon is the most exported fruit from Brazil: 55% of output gets shipped abroad. To the United Arab Emirates, the top export product is also melon, followed by watermelon. According to Barcelos, grapes and mangoes are also beginning to be sold from Brazil to the UAE. ■