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UK supermarkets enjoy record Christmas sales

Staff Writer |
UK supermarkets enjoyed record sales over the Christmas period, according to industry data.

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Revealing that shoppers spent an additional half billion pounds across the UK supermarkets sector compared on last year, Kantar Worldpanel revealed that it was the first time that all four of the "big four" grocers have all grown since June 2014, with a collective sales increase of 0.1% in the 12 weeks ending 1 January.

Tesco continued its recovery with a sales increase of 1.3% in the 12-week period, though this was not enough to prevent it losing 0.1 percentage point of market share to 28.2%.

Sainsbury's sales declined 0.1%, in spite of a strong period for online sales growth after its Argos acquisition.

Asda sales were down by 2.4%, which was much improved from the 4.7% decline reported in December.

Morrisons grew 1.2%, which was its first period of growth under Kantar's system since June 2015 as the effect of site sales and store closures worked its way out of the system.

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