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U.S. hotel industry reported a 1.5% decrease in occupancy

Staff Writer |
The U.S. hotel industry reported mostly negative results in the three key performance metrics during the week of 29 January through 4 February 2017, according to data from STR.

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In a year-over-year comparison with the week of January 31 through February 6, 2016: occupancy: -1.5% to 55.6%, average daily rate (ADR): +0.2% to $119.58, revenue per available room (RevPAR): -1.3% to $66.51.

Among the Top 25 Markets, Super Bowl LI host Houston, Tx., posted the week’s largest increase in RevPAR (+100.2% to $133.68). That spike was driven by the week’s largest rise in ADR (+81.1% to $193.17) and second largest lift in occupancy (+10.5% to 69.2%).

San Diego, California, saw the largest increase in occupancy (+10.9% to 74.0%) and the second largest jump in RevPAR (+23.6% to $113.23).

Three additional Top 25 Markets experienced a double-digit lift in RevPAR: Norfolk/Virginia Beach, Virginia (+14.0% to $33.14); Nashville, Tennessee (+13.7% to $85.80); and Atlanta, Georgia (+12.8% to $78.22).

In comparison with the week it hosted last year’s Super Bowl, San Francisco/San Mateo, California, reported the steepest decline in RevPAR (-32.7% to $161.91).

That decrease was due primarily to the week’s largest drop in ADR (-33.1% to $213.10) as the market’s occupancy grew slightly (+0.5% to 76.0%).

New Orleans, Louisiana, reported the next highest decreases in ADR (-25.9% to $144.42) and RevPAR (-32.6% to $90.00). Occupancy in the market fell 9.1% to 62.3%.

St. Louis, Missouri, experienced the largest drop in occupancy (-12.0% to 49.6%) and the third largest decrease in RevPAR (-16.7% to $46.02).


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