U.S. hotel industry reported flat year-over-year occupancy
In comparison with the week of 15-21 May 2016, the industry recorded the following in the three key performance metrics:
- Occupancy: Flat at 70.6%
- Average daily rate (ADR): +1.5% to $127.91
- Revenue per available room (RevPAR): +1.5% to $90.26
- STR analysts note that occupancy for the week was pulled down due to comparison with a non-Mother’s Day Sunday in 2016.
Among the Top 25 Markets, Norfolk/Virginia Beach, Virginia, registered the only double-digit lift in occupancy (+12.8% to 69.5%) and the largest year-over-year increase in RevPAR (+20.7% to $72.04). ADR in the market rose 7.0% to $103.64.
Three additional markets saw a double-digit increase in RevPAR: Detroit, Michigan (+11.6% to $76.49); Seattle, Washington (+10.6% to $147.88); and St. Louis, Missouri-Illinois (+10.5% to $93.82).
Growth in St. Louis was driven primarily by the week’s largest increase in ADR (+9.9% to $119.51).
Phoenix, Arizona, saw the week’s steepest decline in occupancy (-8.7% to 62.1%).
New Orleans, Louisiana, reported the largest decreases in ADR (-6.4% to $145.67) and RevPAR (-14.4% to $103.10).
Two additional markets experienced a double-digit drop in RevPAR: Miami/Hialeah, Florida (-11.8% to $121.70), and San Francisco/San Mateo, California (-10.1% to $206.84). ■