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U.S. hotel industry reported occupancy rose 0.9%

Staff Writer |
The U.S. hotel industry reported positive results in the three key performance metrics during January 2018, according to STR.

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In a year-over-year comparison with January 2017, the industry posted occupancy: +0.9% to 54.5%; average daily rate (ADR): +2.0% to $123.33; and revenue per available room (RevPAR): +2.9% to $67.17.

RevPAR has now increased year over year for 95 consecutive months in the U.S.

Among the Top 25 Markets, Houston, Texas, experienced the only double-digit increase in occupancy (+14.6% to 63.9%) and the largest rise in RevPAR (+18.0% to $68.40)

Super Bowl LII host Minneapolis/St. Paul, Minnesota-Wisconsin, posted the only double-digit lift in ADR (+10.5% to $117.25), which drove the month’s second-highest jump in RevPAR (+16.5% to $65.09).

Orlando, Florida, reported the second-largest increase in ADR (+8.9% to $135.96), resulting in a double-digit rise in RevPAR (+14.1% to $107.07).

Overall, 20 of the Top 25 Markets reported RevPAR growth.

Washington, D.C.-Maryland-Virginia, reported the steepest declines in all three key performance metrics: occupancy (-7.3% to 52.3%), ADR (-22.8% to $132.23) and RevPAR (-28.4% to $69.17). Those decreases were largely due to a comparison with the month of the 2017 presidential inauguration and Women’s March.

Tampa/St. Petersburg, Florida, experienced the second-largest decreases in occupancy (-4.1% to 68.7%) and RevPAR (-7.9% to $90.39).


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