U.S. hotel industry reported occupancy rose to 69.4%
In comparison with the week of 19-25 March 2017, the industry recorded occupancy: +1.0 at 69.4%; average daily rate (ADR): +4.4% to $133.42; andrevenue per available room (RevPAR): +5.4% to $92.53.
STR analysts note that performance in many major markets was boosted by strong group business, which moved out of the week of 25-31 March due to an earlier Easter.
Among the Top 25 Markets, San Francisco/San Mateo, California, reported the highest increase in RevPAR (+29.3% to $227.95), due primarily to the largest lift in ADR (+20.7% to $256.94).
New Orleans, Louisiana, experienced the highest increase in occupancy (+8.8% to 84.5%) and a double-digit rise in RevPAR (+19.3% to $144.29).
Miami/Hialeah Florida, posted the second-largest jump in ADR (+16.1% to $295.35) and the second-largest increase in RevPAR (+21.4% to $265.56).
Overall, 20 of the Top 25 Markets reported increases in RevPAR.
Los Angeles/Long Beach, California, experienced the largest decrease in occupancy (-7.3% to 81.0%), resulting in the steepest decline in RevPAR (-7.4% to $144.24),
Denver, Colorado, reported the largest drop in ADR (-1.4% to $121.13).
Anaheim/Santa Ana, California, reported the second-largest declines in occupancy (-6.8% to 77.9%) and RevPAR (-5.9% to $124.18). ■