U.S. hotels set Q1 performance record
Compared with Q1 2017:
- Occupancy: +0.9% to 61.6%
- Average daily rate (ADR): +2.5% to $127.37
- Revenue per available room (RevPAR): +3.5% to $78.46
“The absolute levels for each of the three key performance metrics were the highest STR has ever benchmarked for a Q1,” said Bobby Bowers, STR’s senior VP of operations.
“Supply (more than 460 million room nights available) and demand (more than 285 million room nights sold) also reached record levels for a Q1, but demand grew at a much higher rate (+3.0% vs. +2.0%).”
Among the Top 25 Markets, Super Bowl LII host, Minneapolis/St. Paul, Minnesota-Wisconsin, saw the quarter’s largest increases in ADR (+18.6% to $128.27) and RevPAR (+23.8% to $77.88).
Other double-digit RevPAR increases were reported in Miami/Hialeah, Florida (+16.6% to $216.42); Philadelphia, Pennsylvania-New Jersey (+13.5% to $79.80); and Orlando, Florida (+10.7% to $120.17).
Philadelphia’s RevPAR growth was primarily driven by the quarter’s highest increase in occupancy (+9.1% to 64.9%).
Miami posted the highest absolute values across the three key performance metrics: occupancy (85.3%), ADR ($253.66) and RevPAR ($216.42).
“Healthy ADR growth pushed RevPAR growth slightly ahead of first-quarter expectations,” Bowers said.
“As we’ve noted, overall numbers were lifted by the residual performance impact in hurricane-affected markets in Texas and Florida, but at the same time, the industry overcame a few tough calendar comparisons like the (presidential) inauguration and Women’s March in D.C. last year as well as the Easter shift from April.”
Affected by the tough-to-match comparison from January 2017, Washington, D.C.-Maryland-Virginia, reported the quarter’s steepest decline in RevPAR (-11.0% to $96.05), due primarily to the largest drop in ADR (-9.4% to $150.27).
Seattle, Washington, experienced the largest decline in occupancy (-3.8% to 68.7%). ■