U.S. lawnmower sales to reach $4.2 billion in 2021
Sales advances are expected to slow from the rebound-fueled pace of the 2006-2011 period.
Growth will benefit from the aging homeowner demographic, as older consumers place a higher value on powered products that minimize exertion.
Additionally, members of this demographic may increasingly opt to outsource their lawncare to professional landscapers, supporting sales of high value products.
While landscaping firms tend to use commercial grade turf and grounds mowers for larger jobs, landscapers working in the residential market also commonly use higher grade consumer models.
These and other trends are presented in Power Lawn & Garden Equipment Market in the US, 12th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Electric lawnmowers are projected to gain market share going forward, as technological advances will make battery powered products increasingly competitive with engine driven equipment.
Sales of new lawnmowers, long-lived equipment, will continue to be constrained by competition from used versions, which are widely available.
Another limiting factor is slower movement to homeownership - and thus less widespread ownership of a lawnmower - among younger adult demographics.
Demand will also be restrained as climate change could lead to further reductions in lawn sizes or removal of lawns altogether; droughts in the Southwest have already had this effect in recent years. ■