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Vienna 2014: Tourism report reveals new record

Staff writer |
Vienna's tourism industry has just experienced its best year ever: 13.5 million visitor overnights, 6.3% more than in 2013, represent a new all-time high.

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In 2014 Vienna once again achieved a record with 13,524,000 visitor overnights - a result for the year that exceeds 2013's previous record by 6.3%. A total of 6,211,000 arrivals were recorded, an increase of 6.4%.

"International bednights account for around 82% of Vienna's total volume of bednights. This not only reflects Vienna's continued attractiveness, but also shows that our long-term systematic internationalization strategy diversifying into many different markets is paying off," explains Norbert Kettner, Managing Director of the Vienna Tourist Board.

His objective now is to increase Vienna's overnight figures to 18 million by the year 2020.

In 2014 Vienna's ten top markets were once again headed by Germany with 2,650,000 bednights (+5%), followed by Austria (2,481,000 bednights, +7%), the USA (748,000, +14%), Italy (696,000, +14%) and Russia (603,000, -15%). Places 6 to 10 were taken by the United Kingdom (500,000, +11%), Switzerland (399,000, +4%), Spain (388,000, +8%), France (365,000, +4%) and Japan (300,000, -2%).

Strong growth was also reported from China (237,000, +13%), South Korea (156,000, +26%), Brazil (128,000, +11%) and India (65,000, +18%). Over the period from December 2013 to December 2014, Vienna's accommodation capacity increased by 2,900 beds (+4.9%) to around 61,400 beds, whilst room occupancy was about 71% (2013: 69%).

In 2015 Vienna celebrates the 150th anniversary of the Ringstrasse boulevard with a colorful program. The 60th Eurovision Song Contest from May 19 to 23 will also place Vienna in the international spotlight.


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